Here in Arkansas, we've all seen former cow pastures brought to development life with glorious names evoking Tuscan vineyards or majestic bodies of water which look nothing like the wet weather drainage ditches running through them. Does such seemingly over the top branding work?
1. Housing Remodels hit an all time high last month. 2. Wkly #mortgage applications drop 10%. Refis down 12.2% ww, purchase apps down 2.3% ww as 30 yr fxd basically flat 4.23%