Spending the Marketing Dollar

Couple of Arkansas properties in this week’s WSJ, getting national exposure. One, a notice of an auction of Springdale property.

The second was this house on the lake near one of my favorite places, Eureka Springs. The listing agency, GMAC All Seasons Real Estate has some good agents.

I would imagine it costs some serious money to put a property in the Journal, so these sellers must be motivated, and should be pleased with their agents’ attempts to get the word out. Agents, is this usually paid for by the seller themselves?